Jim has worked as an art director and studio manager, multimedia producer, learning materials and communication consultant, with substantial experience of designing, managing and delivering corporate training and further and higher education.  Jim is also a freelance filmmaker, musician and singer songwriter, having both performed internationally as well as having work published in Japan, Germany, USA and the UK.

Graduating with honours, Jim’s first degree was in ‘audio visual design’, his masters degree was in ‘computing in design’ and his award winning PhD explored the design and deployment of learning technology to support the acquisition and development of practical skills associated with sound recording and interviewing.

Jim’s research interests were initially born out of the digital domain and revolve around user experience. His work presently explores the engagement of casual audiences within the context of street performance. Researching through ‘doing’, this study is couched in principles of ‘practice as research’,with an eye on the ephemeral nature of performance and the absence of perpetuity, and draws upon the theories of situation awareness and the reflective practicum.

Performing as a solo artist, “Ginger Geoffrey” Jim also playing as part of a events / recording duo “Bash and Strum” and a street performance duo with Fat Fingered Freddy aka “Strum and Bass”.

Jim advises on the design and deployment of a range of interactive and communication media; has been a Knowledge Transfer Partnership academic supervisor;  lectures in immersion and atmosphere, ideas generation and asset acquisition within Computer Games Design; is an MA and PhD supervisor and holds a substantive role as cross faculty manager for Risk, Resources and Sustainability within the Faculty of Arts.








Dr Jim Davis PhD, MA, PGCE, BA (Hons), FHEA

Email: Dr.Jim.Davis@mac.com
Phone/txt: 07941 545664

Dr Jim Davis in front of microphone


Member of
Musicians Union 



Ginger Geoffrey Logo


Ginger Geoffrey Performing on Stage